Sports Business Journal | by Nona Lee
In the wake of the school shootings in Uvalde, Texas, I’ve seen countless posts and quotes from some of our country’s most renowned influencers. Professional athletes and celebrities have expressed their concern and disgust for yet another unspeakable act that resulted in the loss of so many lives.
But what comes of a quick social media post? Not much. We shake our heads in solidarity and scroll on. The next gif or reel fills our feed, and the sentiments are lost. I’m calling for real and intense change, and I believe our professional sports leagues, organizations, and the athletes that play for them hold that power.